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June 20, 2008

Increasing the Pressure on the AP

By Fester

Extending on Cernig's remarks this morning concerning the Associated Press's assertion that they have resolved their linking matter, I want to lay out another step that should be effective in increasing the pressure on the AP to conform to standard fair use practices. 

The AP is a collection of newspapers which funds its operations and also buys its content.  And here the disconnect that underlies the AP's actions is exposed.  The AP has been looking at their cash proposition --- selling stories to interested users, instead of their customers' value proposition --- increasing the number of eyeballs that their advertisers can reach. 

The AP's core value is in providing stories to their users that are used to drive paper or electronic traffic.  Underneath that value is the assumption that the AP is a fair broker of information.  By mocking and ridiculing the core brand of the AP, one diminishes the unique value proposition that the AP offers.

As we have seen in political campaigns, people use the internet to research stories, candidates and organizations.  And here is an opportunity.  We can replicate the efforts of individuals like Chris Bower and his Searching for John McCain campaign and create a targeted Google Search Engine Optimization effort (Google Bombing) so that casual readers are easily able to see our story and argument.  Right now I propose all mentions of the Associated Press or the AP be hyperlinked to the http://www.unassociatedpress.net/ address.

Updated for grammar and readability

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Comments

ROFLMAO

I have suggested that further references to that news organization use the valid abbreviation "Ass. Press", but I guess that would defuse the Googlebomb, eh?

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"Whoever can speak, speaking now to the whole nation, becomes a power, a branch of government, with inalienable weight in law-making, in all acts of authority. It matters not what rank he has, what revenues or garnitures. The requisite thing is, that he have a tongue which others will listen to; this and nothing more is requisite. The nation is governed by all that has tongue in the nation: Democracy is virtually there."
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~Thomas Carlyle, On Heroes and Hero Worship, 1841